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Elevate Your Sales, Cement Customer Loyalty, and Create an Irresistible Brand


In the ever-changing world of small business, one essential factor can turn the tide in your favor – the combination of Know, Like, and Trust.

Gone are the days when we made purchases solely through face-to-face interactions, relying on personal recommendations and local businesses. The surge of online selling has shifted the landscape, sometimes causing sellers to forget the power of the personal touch.

The intertwined principles of Know, Like, and Trust serve as a reminder that no matter how you sell, these elements are the foundation for building lasting and profitable relationships. 

Potential customers need to know you exist and what you’re all about. Then they need to determine whether they like what they see. Finally, once they know and like you, they need to trust you. Only then can you expect them to become loyal customers, comfortable in your school.

As you focus on building relationships with your customers, you get to know them and their needs. Show them that you understand and can address their challenges and build trust through your words and actions.

If you find yourself struggling to attract, convert, and retain customers, the Know, Like, Trust Factor might be the key you’ve been looking for. 

In this course, you’ll go step-by-step through integrating Know, Like, Trust into every aspect of your organization. You’ll learn how to shape an authentic brand identity that resonates with your audience and engages leads powerfully. You’ll discover trust-building strategies that showcase your credibility and reliability, leaving consumers eager to enroil with you.

By the end of the course, you’ll have a targeted Know, Like, Trust action plan in place. This blueprint will empower you to enhance customer relationships and steadily grow your business. 

Here is your roadmap through the course: 

Learning Objectives:

By the time you complete this course, you’ll be able to:

  • Discover the magnetic pull of the Know, Like, Trust Factor in your program and how emotional intelligence underpins its success.
  • Dive deep into the minds of your audience so you can speak their language and effortlessly capture their attention amid the noise.
  • Craft a compelling brand identity, pinpointing visibility channels that will have your ideal audience gravitating to you as their obvious choice. 
  • Amplify your likability, using proven engagement strategies that transform casual interactions into loyal customer relationships. 
  • Unlock the benefits of building trust and implement practical tactics that make trust the cornerstone of your thriving business.
  • Chart your course to success with laser-focused metrics and a step-by-step action plan that turns each Know, Like, Trust principle into tangible results.

This course is broken down into 7 major modules and individual lessons to take you step-by-step through how to effectively promote the Know, Like, Trust Factor in your business to grow and strengthen your enrollment.  Even if you are 100% full today, following this process will reduce churn and increase family satisfaction. 

The modules follow a logical order, so while you can skip around if you want, it’s best to work through them one at a time.

As you go through each module, use your Action Guide to help you complete the Action Steps at the end of each.

Action Steps:

Before we start the course, take a minute to think about what you want to get out of it.

In the Action Guide, write down three skills you expect to gain.

Now that you’re clear about what you want this course to deliver, we can get started.

How to Use Your Action Guide

You’ll get the best results from any course you participate in by completing the Action Steps at the end of each module. They will help you apply what you learn directly to your business and life, maximizing your investment.

Use the following Action Guide to record your answers, insights, and other notes for the Action Steps, which are outlined in your Course Book. You’ll want to refer to each module’s content as you complete the related steps.

While we have left space in the guide for each action step, you may feel more comfortable using a separate notebook or digital application for your work. Use whatever method you feel most comfortable with, and don’t feel constrained to using the space in the Action Guide alone.
In addition, your course has other Action Sheets, such as spreadsheets or planning templates, which are separate from the guide. Look out for those with your other course materials.

Finally, you don’t have to complete all the steps at once. Instead, try setting a specific time on your calendar to work on them. And don’t feel that you have to get it right the first time. Learning is a process that happens as you apply your new skills and knowledge. You’ll want to return periodically to your Action Guide, remind yourself of the work you’ve achieved, and edit your answers as you see their impact.

Have fun with it and enjoy the progress and successes that will happen due to your work!



Before we start the course, take a minute to think about what you want to get out of it.

Write down three skills you expect to gain.