This weekend I (Kate) was teaching a private retreat with select Child Care owners, directors and assistant directors from around Texas. A question came up during lunch about the term “masterclass” and the cost of trainings that experts are advertising.
There are conferences being marketed to this exact clientele (the school leaders) from people who have NEVER been a director, a child care teacher, have never owned a child care center, never run a child care center in Texas and who are selling their expertise for thousands of dollars a month to those in the field.
As we discussed this, we talked about how in Texas and most states there are trainer registry programs and that it is important to look at the credentials of the trainers you are getting your training from. Ask specific questions – serving the industry and being part of the industry is NOT the same.
When someone calls their class a “masterclass,” it typically implies that the instructor is a recognized expert in their field and has specialized training or experience. Meryl Streep might offer a masterclass in acting, for instance. However, if someone uses the term “masterclass” but has no specialized training or experience, it may be seen as a sales tool designed to attract students to their class. Just because they have experience – doesn’t mean that they are right for you and it doesn’t mean they have done it “exactly” as you are trying. They may not have been in the classroom. They may not have run or owned a childcare center. Although those skills might transfer to your situation – they may not.
The term “masterclass” originated in the performing arts, where it referred to a class or workshop taught by a master or expert in the field. These classes were typically aimed at advanced or professional-level performers and were designed to provide specialized training and insights into the craft. Over time, the term “masterclass” has come to be used more broadly to describe any class or workshop taught by an expert in their field.
If someone is advertising a masterclass, but they have no specialized training or experience, it can be seen as misleading or deceptive. It’s important for instructors to be transparent about their credentials and experience, especially when using marketing terms like “masterclass.” If someone is using the term “masterclass” as a sales tool to attract students, it could potentially harm their reputation and credibility if they are unable to deliver on the promises they make. It definitely did for some of the folks being discussed.
However, it’s also important to recognize that expertise and specialized training can come in many forms. For example, someone who has spent years honing their craft through self-study or hands-on experience may be just as qualified to teach a masterclass as someone with a formal degree or certification. In such cases, it’s important for the instructor to be transparent about their background and experience so that students can make informed decisions about whether to take their class.
When you are looking for a business consultant, know the difference between a coach, trainer, mentor and consultant. Do your homework – do not fall for their sales pitches. If you feel pressured or something doesn’t sit right with you – step back – take 24 hours.
Ultimately, whether someone’s class can be considered a “masterclass” depends on a variety of factors, including their expertise, experience, and the content of their class. If an instructor has no specialized training or experience, but is still able to provide valuable insights and perspectives to students, it may still be worth considering their class. However, if an instructor is using the term “masterclass” as a sales tool without providing any real value or expertise, it may be best to look elsewhere for more reputable and qualified instructors.
Carrie enjoyed her trip I am sure and is back in the office – I tried to help her out and write this newsletter on Sunday so that she didn’t have to worry about it on her first day back in the office.
PS: This is a great week to leave a review and get a free T-shirt: