Section 2 – Get to Know Your Audience First – Action Guide

  • Lesson 1: Who Are You Speaking To?
  • Lesson 2: Master Your Audience’s Language

Lesson 1: Who Are You Speaking To?

  1. Write down where your target audience hangs out online and their primary social platform. Note other secondary platforms they may use.

2. Identify social listening tools you want to use and set them up to discover your prospects’ challenges.

3. Complete the Emotion Recognition Worksheet.

Lesson 2: Master Your Audience’s Language, Creating an Enduring Connection with Your Market

Creating an Enduring Connection with Your Market

  1. Pick three research sources to use to identify keywords and phrases.

2. From your research, answer the questions below. Be as specific as you can and record the keywords and phrases. 

What insights have you gained from the research you’ve conducted to understand your prospects’ preferred language?

Write down the keywords and phrases you could use in your marketing.