Section 1 – Discover the Power of Know, Like, Trust – Action Guide

  • Lesson 1: Decipher the Core Concepts
  • Lesson 2: Leverage Emotional Intelligence for Success

Lesson 1: Decipher the Core Concepts

  1. Identify three businesses that you know, like, and trust. Write down what you know, like, and trust about them, given the definitions in the lesson.

2. Select your top three competitors. Look at their websites and other tools they use to increase their KLT Factor, e.g., social media advertising. Write down what you believe their customers know, like, and trust about them.

  • Sign up for a lead magnet from each and give your impressions about how they communicate the KLT Factor.

3. Using insights from the above exercises, summarize how each concept (Know, Like, Trust) applies to your business.

Lesson 2: Leverage Emotional Intelligence for Success  

  1. Refer to the businesses you identified that you know, like, and trust from the previous lesson. Pick examples in which they used emotional intelligence in their business dealings with you and note the effect this had on you.

2. Identify two business interactions you had with a customer or colleague, one with a positive outcome and one with a negative outcome.

  1. Examine where and how your emotional intelligence played a role in each example.
  2. Write down any insights this gives you.